Project vol.2 | 10,000 creators meet PASS THE BATON

Vol.2 | Vol.1 | About | How to submit | Submitted works | Contact us

The entry has been closed. Thank you very much for your entry. We will announce the results in this page.Stay tuned!

Seeking design ideas for a new product that uses Neal’s Yard Remedies’ beautiful blue bottle

Born in London in 1981, Neal’s Yard Remedies have been manufacturing and selling organic products, which promote good health and are environmentally friendly, since their establishment.
Their values of caring for the environment are not only reflected in their manufacturing processes, but they also actively collect and recycle used cosmetics bottles. Bottles that have been collected so far have been reused in ways such as being melted and reused as chopstick stands, and being powdered and reused as cullet on roads.
Is there a way of transforming these bottles, using the power of design, into an attractive product that is gentle to the environment as well as to people? In the “10,000 creators meet PASS THE BATON” project vol.2, we are inviting submissions of ideas and design images for a new product using Neal’s Yard Remedies’ bottles in an open competition format*.
The selected idea will be made into a product with the cooperation of Kigi and PASS THE BATON and is planned to be sold in the PASS THE BATON web shop and at outlets.

Design specifications and hints

1)5 bottle sizes

The design should be based on the 5 specified sizes of bottles. You can use a single bottle size, or combine different bottle sizes.
The bottle sizes are
1…H16.8×W5×D5 / 2…H12.3×W4.5×D4.5 / 3…H9×W4×D4 / 4…H8.5×W3×D3 / 5…H6×W2. 5×D2.5(cm)
>>download(blue bottle/logo)

2) A product that takes advantage of the bottle shapes


Your idea can recycle the bottle without changing its shape. For instance, you can cut the bottle neck and make it into a ring, or use it as a container for a different purpose. The photo shows a chandelier made from blue bottles, by special creator, Kim Son.

3) Melt the glass and make a new shape


We also welcome ideas where the bottles are melted in a glass workshop and are transformed into a completely different glass product. The photos show a chopstick stand and a massage bowl.

About Neal’s Yard Remedies
Neal’s Yard Remedies have a policy of “rather than producing a lot, producing carefully.” Their product range includes organic cosmetics and aromatherapy products, which are produced in ways that are thoughtful towards people and the environment, such as by not using any synthetic fragrances, genetically modified crops or animal testing.
>> Neal’s Yard Remedies’ website

The vivid cobalt blue, which is also used in the bottles, is the color that represents Neal’s Yard Remedies.

About this Project

logo-jpg“10,000 Creators Meet PASS THE BATON” is a project which examines sustainable creation and is being conducted through a collaboration between the “PASS THE BATON” select thrift store and “Loftwork.com”. The project aims to make attractive products out of used goods and inventory from various manufacturers, and is being conducted under the concept of “NEW RECYCLE”.

Through four projects, we are holding an online contest for design ideas for changing grade B products and dead stock into “nice products”. We aim to produce the products for real through a collaboration between PASS THE BATON and art directors.

*We are using an open format competition in which submitted designs will be published in real time.

>>See the detailed project process


Ryosuke Uehara, Yoshie Watanabe

Ryosuke Uehara, Yoshie Watanabe
Art Director/Designer

Masamichi Toyama

Masamichi Toyama
Smiles Inc.

Chiaki Hayashi
Loftwork, Inc.

Entry Overview

Entry Contents:
Seeking design ideas for a new product that uses Neal’s Yard Remedies’ beautiful blue bottle

Entry Period: April 1, 2013 to May 31, 2013, 00:00 UTC/GMT +9

No. of Winners: 1

1. Production of the winning design
2. Several copies of the final product (total may vary)
3. The experience of collaborating with a leading art director and PASS THE BATON to produce the product.

Masamichi Toyama (Smiles, Inc.)
Ryosuke Uehara, Yoshie Watanabe (Kigi, Inc.)
Chiaki Hayashi (Loftwork, Inc.)

Eligibility: Anybody may enter.
(A awrd.com account is required. Registration and useage is free.)

Entry Method:
After reading the “Background and Challenges”, use the default application format to create a design image and concept.
Post the image via “My Downloads” at awrd.com, and attach the tag “10000me02“. Please click here for more details.

Organizers: Smiles, Inc., Loftwork, Inc.


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